Privacy Policy

Who we are

Fulfily provides AI-powered product photo tools for Shopify merchants. In this policy, "Fulfily", "we", "us", and "our" refer to Fulfily, registration number 40203525408, as the data controller for this website and related services.

You can contact us through the email address listed in the footer or by mail at Latvia, Ulbroka, Institūta iela 36a.

Information we collect

The personal data we collect depends on how you interact with us. It may include:

• Contact details, such as your name, email address, company name, website, and messages you send to us.
• Account, store, and service information needed to provide Fulfily, including Shopify store details and content you choose to upload or process with the service.
• Website and product analytics, such as pages viewed, browser and device information, approximate location, referral source, and interaction events.
• Billing, subscription, and support information handled directly by us or our service providers.
• Business contact information used for B2B outreach, such as company name, store URL, public business email address, role or department, country, source notes, outreach history, and unsubscribe status.

We do not intentionally collect sensitive personal information for marketing outreach.

B2B outreach and public business data

We may contact businesses that appear to be a relevant fit for Fulfily. For this purpose, we may use business information from public sources, company websites, ecommerce storefronts, business directories, social or professional profiles, and third-party business data providers.

We use this information only for reasonable business-to-business marketing, prospecting, and relationship management. Every marketing email should include a simple way to opt out. If you ask us to stop contacting you, we will honor that request and may keep a minimal suppression record so we do not contact you again.

When we have not collected your information directly from you, we aim to provide access to this Privacy Policy at the first communication or within the time required by applicable law.

Marketing email practices

For commercial emails, we aim to use accurate sender information, avoid misleading subject lines, and provide a simple opt-out method. We do not charge a fee or require unnecessary information to process an unsubscribe request.

Some countries have stricter rules for unsolicited electronic marketing, including rules that may require prior consent for certain recipients. We send marketing communications only where we believe they are permitted by applicable law.

How we use information

We use personal data to:

• Provide, operate, secure, and improve our website and services.
• Generate, process, and deliver product photo workflows.
• Respond to questions, support requests, and sales inquiries.
• Send service updates, transactional messages, and account notices.
• Send relevant B2B marketing communications where permitted by law.
• Measure website performance and understand product usage.
• Prevent abuse, enforce terms, and comply with legal obligations.

Legal bases for processing

Where laws such as the GDPR or UK GDPR apply, we rely on one or more of the following legal bases:

• Contract, when processing is needed to provide services you request.
• Legitimate interests, such as operating our business, improving our services, preventing abuse, and sending relevant B2B outreach.
• Consent, where required for certain cookies, marketing, or optional processing.
• Legal obligation, when we must keep or disclose information by law.

For B2B outreach, our legitimate interests include identifying relevant ecommerce businesses, introducing Fulfily to likely business users, measuring responses, preventing repeated unwanted contact, and maintaining suppression lists.

Cookies and analytics

We use cookies, local storage, and similar technologies to keep the site working, understand how visitors use it, improve our product, and measure marketing performance. Some analytics are processed through service providers, including PostHog, using our configured analytics setup.

You can control cookies through your browser settings. Blocking some cookies may affect how parts of the site or service work.

How we share information

We do not sell personal information. We may share personal data with:

• Service providers that help us host, secure, analyze, email, support, bill, and operate Fulfily.
• AI, cloud infrastructure, and image-processing providers used to deliver the service.
• Shopify and related platform services when needed to provide app functionality.
• Professional advisers, authorities, or other parties where required by law or necessary to protect our rights, users, or services.

Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including providing services, resolving disputes, complying with law, keeping security records, and honoring opt-out requests.

Outreach records are reviewed periodically. If you unsubscribe or ask us not to contact you, we may retain your email address or domain in a suppression list to make sure your request is respected.

International transfers

We may process and store information in countries other than your own. When required, we use appropriate safeguards for international transfers, such as contractual protections with service providers.

Your choices and rights

Depending on where you live, you may have the right to request access, correction, deletion, restriction, portability, or objection to certain processing of your personal data. You may also have the right to withdraw consent where processing is based on consent.

You can opt out of marketing emails by using the unsubscribe instructions in the message or by contacting us through the email address listed in the footer. We will process requests in accordance with applicable law.

If we process your personal data for direct marketing, you may object at any time. If you object, we will stop using your personal data for direct marketing.

Automated decisions

We do not use B2B outreach data to make solely automated decisions that produce legal or similarly significant effects about you.

Security

We use reasonable technical and organizational measures to protect personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date and post the revised policy on this page.